selfish altruism
Idea reputation: -76.


If you make it profitable to do something ethical, then all the selfish profit seeking people and businesses will do something ethical.

If you make it profitable to do something altruistic, then all selfish profit seeking people and companies will do something altruistic.

submitted by Mark who wrote this about it:
It can be profitable to do something ethical or altruistic. It already is in some ways.